The Brand Banking Company
The Brand Banking Company reported total assets of $2.2 bn at Q2 2018, its last Call Report before it merged into Renasant Bank. Its common equity tier 1 ratio was 11.93%, and an estimated 35.80% of domestic deposits were uninsured. Source: FDIC Call Report data, cross-checked against FFIEC filings.
- Return on equity (ROE): down 15.10 pp on Q1 2018, to -3.67%
- Net loans and leases: down 8.8% on Q1 2018, to $1.8 bn
- Noncurrent loans to total loans: down 1.73 pp on Q1 2018, to 0.31%
Ranks compare banks in our US coverage that report each metric. Sparklines: the last ten years. Source: FDIC BankFind Suite (Call Report data), cross-checked against FFIEC Call Report filings. Calculations: EconoMonitor.
Overview
What stands out about The Brand Banking Company?
Against its six size peers, its efficiency ratio stands out most: 97.49% at Q2 2018, above the peer median of 61.82%.
How large is The Brand Banking Company?
At Q2 2018 the bank held $2.2 bn of assets. Deposits were $1.8 bn and net loans and leases $1.8 bn, a loan-to-deposit ratio of 98.64%. Securities of $213.6 mn made up 9.5% of assets.
Total assets fell 0.7% between Q1 2016 and Q2 2018, from $2.3 bn.
How much of its funding is uninsured?
An estimated 35.80% of domestic deposits were above the FDIC insurance limit at Q2 2018, -0.43 pp from the previous quarter and -1.21 pp from a year earlier.
Key facts, Q2 2018
| Metric | Value | Change from a year earlier | US rank |
|---|---|---|---|
| Total assets | $2.2 bn | -2.9% | |
| Total deposits | $1.8 bn | -4.5% | |
| Net loans and leases | $1.8 bn | -4.0% | |
| Bank equity capital | $225.3 mn | -2.3% | |
| Common equity tier 1 (CET1) ratio | 11.93% | +0.47 pp | |
| Tier 1 leverage ratio | 9.62% | -0.29 pp | |
| Return on equity (ROE) | -3.67% | -13.04 pp | |
| Net interest margin | 4.92% | +1.03 pp | |
| Uninsured share of domestic deposits | 35.80% | -1.21 pp | |
| Unrealized gain/loss on held-to-maturity securities | Loss of $2.1 mn | Turned from a gain into a loss | |
| Noncurrent loans to total loans | 0.31% | -2.38 pp | |
| Net charge-offs to average loans | 0.99% | +0.87 pp |
US rank: rank among the banks in our coverage reporting each metric, 1 = highest unless marked 1 = lowest.
Balance sheet
Total assets, deposits and net loans, quarterly, Q1 2016 to Q2 2018.
- Total assets $2.2bn
- Deposits $1.8bn
- Net loans $1.8bn
Capital and securities
The common equity tier 1 (CET1) ratio was 11.93% at Q2 2018, +0.47 pp from a year earlier. Since Q1 2016 it has ranged from 10.50% (Q2 2016) to 11.93% (Q2 2018). At Q2 2018 the tier 1 leverage ratio was 9.62% and the total risk-based capital ratio 12.77%. The median CET1 ratio of the size peers listed below was 11.41% at Q2 2018.
Held-to-maturity securities had an unrealized loss of $2.1 mn at Q2 2018, measured as fair value minus amortized cost, equal to 0.9% of bank equity capital. The loss turned from a gain into a loss from a year earlier. Available-for-sale securities showed an unrealized loss of $5.1 mn at Q2 2018; the loss widened by $5.0 mn from a year earlier.
Capital ratios
- Total capital 13%
- CET1 12%
- Tier 1 leverage 9.6%
Unrealized gains and losses on securities
- Available for sale -$5mn
- Held to maturity -$2mn
Profitability and loan quality
Return on equity was -3.67% for the year to Q2 2018, annualized, with a return on assets of -0.36% and a net interest margin of 4.92%. The margin was +1.03 pp from a year earlier. The efficiency ratio, noninterest expense as a share of revenue as the FDIC defines it, was 97.49%. Net income for the year to Q2 2018 was -$4.3 mn, down 140.4% on the same period a year earlier. The median return on equity of its size peers was 11.50% for the same period.
Noncurrent loans, those 90 days or more past due or no longer accruing interest, were 0.31% of total loans at Q2 2018. Net charge-offs for the year to date were 0.99% of average loans, annualized.
Profitability
- Return on equity -3.7%
- Net interest margin 4.9%
- Return on assets -0.4%
Compared with banks of similar size
The six banks ranked closest to The Brand Banking Company by total assets at Q2 2018, three above and three below where possible.
Among the seven banks in the table at Q2 2018, The Brand Banking Company is 4th by total assets. Its CET1 ratio of 11.93% compares with a peer median of 11.41%, its tier 1 leverage ratio of 9.62% compares with a peer median of 9.32%, and its return on equity of -3.67% compares with a peer median of 11.50%.
| Bank | Total assets | CET1 ratio | Return on equity | Uninsured share | |
|---|---|---|---|---|---|
| West Suburban Bank | $2.3 bn | 14.32% | 9.44% | 15.57% | |
| Revere Bank | $2.3 bn | 8.93% | 13.70% | 23.34% | |
| Guaranty Bank & Trust | $2.2 bn | 12.63% | 9.32% | 36.86% | |
| The Brand Banking Company | $2.2 bn | 11.93% | -3.67% | 35.80% | |
| Peoples Security Bank and Trust Company | $2.2 bn | 11.51% | 9.11% | 14.16% | |
| Independence Bank of Kentucky | $2.2 bn | 10.93% | 18.50% | 17.10% | |
| The Farmers National Bank of Canfield | $2.2 bn | 11.32% | 13.57% | 22.83% | |
Q2 2018. Peer median (the six banks, excluding this one): CET1 11.41%, return on equity 11.50%. Source: FDIC BankFind Suite (Call Report data), cross-checked against FFIEC Call Report filings. Calculations: EconoMonitor.
Last eight quarters
The Brand Banking Company, as reported in its Call Reports.
From Q3 2016 to Q2 2018, total assets fell 6.6% to $2.2 bn, deposits fell 11.8% to $1.8 bn and bank equity capital fell 2.7% to $225.3 mn. Over the same period its full-time equivalent staff went from 511 to 469 and its offices went from 8 to 9.
| Metric | Q3 2016 | Q4 2016 | Q1 2017 | Q2 2017 | Q3 2017 | Q4 2017 | Q1 2018 | Q2 2018 |
|---|---|---|---|---|---|---|---|---|
| Total assets | $2.4 bn | $2.4 bn | $2.3 bn | $2.3 bn | $2.3 bn | $2.4 bn | $2.4 bn | $2.2 bn |
| Total deposits | $2.0 bn | $2.1 bn | $2.0 bn | $1.9 bn | $1.9 bn | $1.9 bn | $1.9 bn | $1.8 bn |
| Bank equity capital | $231.4 mn | $219.4 mn | $223.6 mn | $230.5 mn | $234.8 mn | $232.4 mn | $236.8 mn | $225.3 mn |
| Common equity tier 1 (CET1) ratio | 10.57% | 11.07% | 11.25% | 11.46% | 11.57% | 11.29% | 11.54% | 11.93% |
| Return on equity (ROE) | 8.00% | 1.52% | 7.49% | 9.37% | 9.90% | 7.08% | 11.43% | -3.67% |
| Uninsured share of domestic deposits | 34.44% | 36.60% | 37.55% | 37.01% | 39.75% | 38.96% | 36.23% | 35.80% |
| Full-time equivalent employees | 511 | 527 | 459 | 486 | 490 | 481 | 473 | 469 |
| Number of offices | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 9 |
Source: FDIC BankFind Suite (Call Report data), cross-checked against FFIEC Call Report filings. Calculations: EconoMonitor.
Mergers and acquisitions
Figures before and after each event are not like for like.
- . Merged into Renasant Bank (FDIC certificate 12437).
Source: FDIC BankFind API, institution history. Moves of more than 25% in one quarter are checked against that history in our review.
Identifiers and sources
- FDIC certificate
- 878
- Federal Reserve RSSD ID
- 701736
- Head office
- Lawrenceville, Georgia
- Holding company
- BRAND GROUP HOLDINGS INC (as reported to the FDIC)
- Holding company RSSD ID
- 3244113
- EconoMonitor ID
- EMB-US-000519
Frequently asked questions
What were The Brand Banking Company's total assets?
$2.2 bn at Q2 2018, according to its Call Report as published by the FDIC.
Is The Brand Banking Company the same as its holding company?
No. This page covers the FDIC-insured bank (certificate 878). Its holding company, BRAND GROUP HOLDINGS INC (as reported to the FDIC), reports separately to the Federal Reserve and, if its shares are listed, to the SEC.
How often is this page updated?
Every quarter, after The Brand Banking Company files its Call Report and the FDIC publishes it. This page shows Q2 2018, loaded on 19 October 2026; any sentence that uses an earlier quarter names it.
Where can I check these numbers?
In the FDIC BankFind Suite record for certificate 878, and in the Call Reports filed under RSSD ID 701736 at the FFIEC Central Data Repository.
Sources and definitions
Definitions, Call Report fields and formulas for each metric: Bank equity capital, Common equity tier 1 (CET1) ratio, Deposits in domestic offices, Efficiency ratio, Full-time equivalent employees, Loan-to-deposit ratio, Total loans and leases (gross), Net loans and leases, Net charge-offs to average loans, Net income (year to date), Net interest margin, Noncurrent loans to total loans, Number of offices, Return on assets (ROA), Return on equity (ROE), Available-for-sale securities (amortized cost), Available-for-sale securities (fair value), Held-to-maturity securities (amortized cost), Held-to-maturity securities (fair value), Total securities, Tier 1 leverage ratio, Total assets, Total deposits, Total equity capital, Total risk-based capital ratio, Uninsured share of domestic deposits, Estimated uninsured deposits, Unrealized gain/loss on available-for-sale securities, Unrealized gain/loss on held-to-maturity securities.
Checks for this release: Check A (database against the FDIC download) passed, Check B (FDIC against FFIEC Call Report filings) passed.
Source: FDIC BankFind Suite (Call Report data). EconoMonitor is not affiliated with or endorsed by the FDIC. FDIC BankFind Suite API.
Source: FFIEC Central Data Repository (Call Reports). EconoMonitor is not affiliated with or endorsed by the FFIEC. FFIEC Central Data Repository, Public Data Distribution.
Data and analysis only, not financial advice. The FDIC and the FFIEC do not endorse EconoMonitor. See the disclaimer and methodology.